Surveys · Voting · Lead capture · Statistics
Online surveys, secure voting, lead capture and expert statistical analysis, from a team that has been turning raw responses into decisions since 2001.
What we do
Bespoke questionnaires, from a quick pulse check to complex multi-stage studies, designed for high completion rates and clean data. Respondent privacy and data protection are built in from the start.
Secure, transparent ballots for board elections, member votes and community initiatives. Real-time results, customisable ballot design, comprehensive audit trails, and preferential or proportional methods.
Descriptive and inferential statistics, hypothesis testing and predictive modelling by experienced statisticians, reported in a way that is technically sound and readable by non-specialists.
Point your marketing funnels at our professionally skinned forms. Leads arrive by push API, pull API or SFTP, with attribution tracking, custom validation rules and GDPR-compliant handling.
Contact forms that run from code on your own site, so corporate firewalls, ad blockers and privacy browsers do not stop them, as they routinely do hosted form services. Every lead is pushed straight into your CRM.
High-throughput APIs for telemetry from desktop clients, web apps, IoT devices and back-end systems. Anything from small JSON payloads to crash dumps, stored in our data lake for retrieval or onward processing.
True business intelligence
Plenty of survey companies will tell you that 1,000 respondents gave a mean satisfaction score of 5 out of 10. Useful, but that is only the surface. We look at who those respondents are, where they come from and what drove their answers.
People with a bad experience are more motivated to respond than those with a good one, so the raw figures need normalising for response bias. The real picture appears once responses are segmented by how each person has actually dealt with you.
Demographics and socio-economic context matter too. Poor ratings without complaints from lower socio-economic groups suggest price sensitivity rather than service failure; complaints mainly from more affluent respondents point to quality. Neither shows up in an average.
Same low score, different story
Why Digital Research
Twenty-five years of research for organisations from small charities to multinationals.
Statistics, computer science, psychology and market research, so every question is tackled from several angles.
Methodology that meets academic and industry standards, applied to practical business questions.
No one-size-fits-all packages. The work is shaped to your objectives, timeline and budget.
Tell us what you need to find out and we will show you how we would approach it.