Our services

Research solutions tailored to your needs

From a single survey to a full research programme, delivered by one multidisciplinary team of statisticians, technologists and researchers.

Online Surveys

Our bespoke online survey solutions give organisations the tools to gather crucial feedback and insights from their target audience. Advanced methodology and user-friendly interfaces ensure maximum participation and data quality.

Key features

  • Custom survey design tailored to your research objectives
  • Mobile-responsive surveys accessible on any device
  • Matrix, ranking and slider-scale question types
  • Skip logic and branching for personalised respondent journeys
  • Real-time results dashboard with exportable reports
  • GDPR-compliant data collection and storage
  • Multi-language support for international research

Our approach

We begin by understanding your research objectives and target audience. Our survey design experts then craft questions that draw out the most valuable insights whilst keeping the respondent engaged. We handle every aspect of deployment, including participant recruitment if needed, and provide comprehensive analysis of the results.

Survey packages

Standard

  • Up to 20 questions
  • 500 responses
  • Basic reporting
  • Email support

Premium

  • Unlimited questions
  • 2,000 responses
  • Advanced analytics
  • Priority support
  • Custom branding
Request a quote

Voting Systems

Digital Research offers secure and transparent voting systems for organisations of all sizes. From corporate board elections to community initiatives, our platform ensures that every vote is counted accurately and securely.

Key features

  • End-to-end encryption for maximum security
  • Multiple voting methods, including FPTP, STV and AV
  • Real-time results and analytics
  • Customisable ballot design
  • Voter verification
  • Comprehensive audit trails
  • Accessible design for all users

Used for

  • Board elections
  • Shareholder voting
  • Union ballots
  • Student elections
  • Community decision-making
  • Award selections

Voting packages

Basic Election

  • Up to 500 voters
  • Single election event
  • Standard security features
  • Basic results reporting

Enterprise Election

  • Unlimited voters
  • Multiple concurrent elections
  • Advanced security protocols
  • Comprehensive analytics
  • Dedicated support team
Request a quote

Statistical Analysis

Transform raw data into actionable intelligence with our advanced statistical analysis services. Our experienced statisticians and data scientists use proven and current techniques to uncover the patterns, correlations and insights that drive strategic decisions.

Our capabilities

  • Descriptive statistics and exploratory data analysis
  • Inferential statistics and hypothesis testing
  • Regression analysis: linear, logistic and multivariate
  • Factor and cluster analysis
  • Time series analysis and forecasting
  • Bayesian statistics
  • Machine learning applications

What you receive

  • Comprehensive written report with methodology and findings
  • Executive summary for non-technical stakeholders
  • Visual representations of key findings
  • Recommendations based on statistical evidence
  • Presentation of results (optional)
  • Raw data and analysis files
Discuss your data

Data Visualisation

Effective data visualisation turns complex information into clear, compelling visual stories that drive understanding and decision-making. Our team creates custom visualisations that communicate your data's key insights with impact and clarity.

Visualisation types

  • Interactive dashboards and reports
  • Infographics and data narratives
  • Geographic and spatial visualisations
  • Network and relationship diagrams
  • Time series and trend visualisations
  • Comparative and benchmarking visuals

Our process

  1. Understand your data and communication objectives
  2. Identify key insights and narrative structure
  3. Design appropriate visual representations
  4. Develop interactive elements where beneficial
  5. Refine based on feedback
  6. Deliver final visualisations in the formats you need

Visualisation services

Standard

  • Up to 5 custom visualisations
  • Static formats (PDF, PNG and similar)
  • One round of revisions

Premium

  • Interactive dashboard
  • Multiple visualisation types
  • Web-based delivery
  • Multiple revision rounds
  • Training session
Request a quote

Focus Groups

Our focus groups provide deep, qualitative insight into attitudes, perceptions and motivations. Led by experienced moderators, each session creates a comfortable environment for participants to share their thoughts and engage in meaningful discussion.

Key benefits

  • Rich, contextual insights beyond what surveys can provide
  • Exploration of unexpected themes and ideas
  • Observation of group dynamics and consensus formation
  • Immediate feedback on concepts, products or communications
  • A deeper understanding of the "why" behind behaviours and preferences

Our approach

  1. Define research objectives and participant criteria
  2. Develop the discussion guide and stimulus materials
  3. Recruit appropriate participants
  4. Conduct sessions with expert moderation
  5. Record and analyse discussions
  6. Deliver a comprehensive report of key findings

Focus group options

Standard Group

  • 6 to 8 participants
  • 90-minute session
  • Basic recruitment
  • Summary report

Extended Group

  • 8 to 10 participants
  • 2-hour session
  • Targeted recruitment
  • Comprehensive analysis
  • Video highlights
Request a quote

Our technology advantage

The infrastructure behind the insight

Advanced AI Analytics

Artificial intelligence and machine learning take the analysis beyond traditional statistical methods, uncovering hidden patterns and correlations that drive strategic decisions.

  • Natural language processing for sentiment analysis and text mining
  • Predictive modelling with deep learning
  • Automated insight generation and anomaly detection
  • Computer vision for image and video analysis
  • Reinforcement learning for optimisation problems

GEN's Serenity Datalake

As part of GEN since 2024, we have direct access to the Serenity Datalake, a high-performance data processing infrastructure built for complex analytical workloads and very large datasets.

  • Petabyte-scale storage with millisecond query response times
  • Real-time data processing and streaming analytics
  • Distributed computing architecture for complex modelling
  • Advanced data visualisation rendering engine
  • Enterprise-grade security and compliance
Learn more about the Serenity Datalake

Extensive data sources

Access to a wide range of third-party data lets us enrich your primary research with context, and benchmark it against national and regional trends.

Demographic

  • Census data (UK and international)
  • Population statistics and projections
  • Age, gender and household composition
  • Migration and mobility patterns

Geographic

  • Detailed postcode data
  • Administrative and electoral boundaries
  • Broadband and mobile coverage maps
  • Urban and rural classifications

Economic

  • Affluence and deprivation indices
  • House Price Index (HPI) data
  • Cost of living statistics
  • Employment and income data

Social

  • Education statistics and school performance
  • Health and wellbeing indicators
  • Crime rates and safety metrics
  • Community engagement measures

Consumer behaviour

  • Spending patterns and preferences
  • Brand loyalty and awareness metrics
  • Digital engagement statistics
  • Media consumption habits

Business intelligence

  • Industry benchmarks and trends
  • Competitive landscape analysis
  • Market size and growth projections
  • Regulatory and compliance data

Ready to start your research project?

Tell us what you need to find out and we will show you how we would approach it.