Tools & technologies

Research tools built for developers and decision-makers

Our survey platform combines powerful technology with a user-friendly interface. Build surveys by hand or from your own systems, then gather, analyse and act on the data.

Read the documentation API capabilities

survey.json

{
  "title": "Your recent support call",
  "questions": [
    {
      "type": "radio",
      "name": "agent",
      "question": "How helpful was [[AGENT]]?",
      "required": true,
      "options": { "1": "Poor", "2": "Average", "3": "Good" }
    },
    {
      "type": "binary",
      "name": "resolved",
      "question": "Was your issue resolved?",
      "required": true
    },
    {
      "type": "textarea",
      "name": "why",
      "question": "What went wrong?",
      "required": false,
      "dependson": "resolved=No"
    }
  ]
}

[[AGENT]] is filled in for each respondent. The follow-up question only appears when the issue was not resolved.

Advanced survey platform

Flexible, scalable research tools for modern businesses

JSON-Powered Surveys

Every survey is configured as a flexible JSON structure, which allows:

Complete customisation of question types and flows
Easy version control and survey iteration
Programmatic survey creation and management
Simple backup and restoration

Create surveys by hand in our editor or programmatically through the API, whichever suits your workflow.

JSON configuration reference

Comprehensive API

Our RESTful API integrates directly with your existing systems:

Create, update and manage surveys programmatically
Retrieve and analyse response data in real time
Automate survey distribution and reporting
Feed survey data into your business intelligence tools

Build and harvest surveys dynamically from your own systems, so research fits into the way you already work.

See the API capabilities

Dynamic survey variables

Each survey can carry a set of variables that are substituted when it is rendered, so one survey becomes a personal one for every respondent.

How it works

Unique reference values for each respondent
Personalised question text based on respondent attributes
Content inserted from previous answers or external data
Conditional logic that adapts to each respondent's context

Benefits

Higher completion rates through personalised experiences
More accurate data from contextually relevant questions
Less survey fatigue, by asking only what is relevant
Responses traced back to specific campaigns or touchpoints
Seamless integration with CRM and marketing automation systems

One survey, personalised per respondent

Survey definition

How satisfied are you with your [[PRODUCT]], and with the help you received from [[MANAGER]]?

What the respondent sees

How satisfied are you with your Fibre 500 upgrade, and with the help you received from Sam?

A customer satisfaction survey can include recent purchase details, support interactions or the account manager's name, without the respondent having to provide any of it.

API capabilities

Powerful endpoints for seamless integration

Survey management

Create new surveys with full JSON configuration
Update existing surveys with new questions or logic
Clone and modify surveys for A/B testing
Retrieve survey configurations for backup or analysis

Response collection

Submit responses via the API for embedded surveys
Validate responses against survey rules
Track partial completions and abandonment
Collect offline and synchronise later

Data analysis

Retrieve raw response data for custom analysis
Generate summary statistics and aggregations
Filter and segment responses by any criteria
Export in multiple formats: JSON, CSV and Excel

Survey distribution

Generate unique survey links with embedded variables
Create QR codes for offline-to-online surveys
Track distribution channels and response rates
Set quotas and close surveys automatically when met

Ready to integrate? The API documentation covers everything you need to start managing surveys programmatically.

View API documentation

Our technology stack

Built on modern, reliable technology

Cloud infrastructure

Scalable, secure cloud hosting with redundancy across multiple regions.

Data storage

High-performance databases optimised for analytical workloads.

Security

End-to-end encryption and compliance with global data protection standards.

Analytics

Advanced statistical tools and machine learning capabilities.